Strategic Communication Tools
BSCP, with the support of the Center-Driven Strategic Communication Collaborative, is gathering and reviewing various resources that can be used by Centers and SEAs in their strategic communication efforts. The resources below are organized around the strategic communication framework (see below) and will continue to grow as we collect and review additional resources.
Click a title to view links:
Leadership/Organizational Structures and Processes
Resources related to leading the creation of major messages to be used for integrated communications efforts and in organizing the SEA to communicate more coherently and strategically.
Resources designed to assist with the development of carefully worded messages to gain clarity and support for either general message development, or in common reform areas addressed by SEAs.
Center on Great Teachers & Leaders at AIR "Four Key Steps for Equitable Access Communication Planning"
Reform Support Network: Educator Evaluation Communications Toolkit
Resources to assist with external communication strategies with both educators and general public (parents, community, policy advocates) stakeholders. One of the major areas addressed under this section is the use of social media.
Evaluations Tools and Practices
Colorado Department of Education: Communications Scorecard
The BSCP Center is funded by a cooperative agreement (#S283B120042) between the U.S. Department of Education and Edvance Research, Inc.
The findings and opinions expressed herein are those of the author(s) and do not necessarily reflect the policies of the U.S. Department of Education.
Copyright 2014 Edvance Research, Inc.