STATE EDUCATION AGENCY COMMUNICATIONS PROCESS
State education agencies (SEAs) are central players in initiating and leading reform efforts to improve academic achievement for all students. With the adoption of the Every Child Succeeds Act (ESSA), SEA leaders have the opportunity and flexibility to rethink how to best educate students for the future. To be effective, SEAs of the future must now incorporate communication into their overall organizational strategy to ensure that both internal and external stakeholders can and will support implementation of new state plans. This report details the central themes and practices that emerged from this year’s Strategic Communications Benchmarking Project, which follows the BSCP Strategic Communications Framework developed through the 2014 project. Participants for this 2016 Benchmarking Project include the Arkansas Department of Education (ADE), Indiana Department of Education (IDOE), Kansas State Department of Education (KSDE), and the North Carolina Department of Public Instruction. (NCDPI).
Strategic Communication Tools
BSCP, with the support of the Center-Driven Strategic Communication Collaborative, is gathering and reviewing various resources that can be used by Centers and SEAs in their strategic communication efforts. The resources below are organized around the strategic communication framework (see below) and will continue to grow as we collect and review additional resources.
Click a title to view links:
Leadership/Organizational Structures and Processes
Resources related to leading the creation of major messages to be used for integrated communications efforts and in organizing the SEA to communicate more coherently and strategically.
Resources designed to assist with the development of carefully worded messages to gain clarity and support for either general message development, or in common reform areas addressed by SEAs.
Center on Great Teachers & Leaders at AIR "Four Key Steps for Equitable Access Communication Planning"
Reform Support Network: Educator Evaluation Communications Toolkit
Resources to assist with external communication strategies with both educators and general public (parents, community, policy advocates) stakeholders. One of the major areas addressed under this section is the use of social media.
Evaluations Tools and Practices
Colorado Department of Education: Communications Scorecard
SEA Strategic Communication Map
Illustrates SEA Vision/Mission and Unified Message
Implement formal methods to convey and operationalize vision and goals.
Establishes formal methods to clarify and operationalize vision and goals.
Affected by policies as they are implemented and advocate for improvement.
(Hover over blue circles)
The BSCP Center is funded by a cooperative agreement (#S283B120042) between the U.S. Department of Education and Edvance Research, Inc.
The findings and opinions expressed herein are those of the author(s) and do not necessarily reflect the policies of the U.S. Department of Education.
Copyright 2017 Edvance Research, Inc.