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Strategic Communication

Now Available!

The BSCP Center Strategic Communications Toolbox provides state education agencies (SEAs) a framework for developing effective communication strategies or processes—resulting in clear, aligned, and proactive communication tied to your SEA’s vision, mission, goals, and strategies. The communication strategies can be integrated into an existing plan or used to create a new communications plan if you don’t already have one. By working in teams to discuss key questions, studying examples from other SEAs, and using sample tools and resources, the Toolbox guides you through the development of a plan that can be tailored to meet your agency’s specific communication needs.



This 3-part series shows how SEAs can use the new Strategic Communications Toolbox to develop and enhance strategic communication plans and improve their communication practices.  Each webinar provides an overview of one or more modules from the toolbox and their supporting tools and features communication strategies from practitioners in the education communication field.

Strategic Communication Tools

SEA Strategic Communication Map

Illustrates SEA Vision/Mission and Unified Message

(Hover over blue circles)

The BSCP Center is funded by a cooperative agreement (#S283B120042) between the U.S. Department of Education and Edvance Research, Inc., a wholly owned subsidiary of Westat. The findings and opinions expressed herein are those of the author(s) and do not necessarily reflect the policies of the U.S. Department of Education.

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