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Strategic Communications

Toolbox Webinars


The three-part BSCP Center, Strategic Communications Webinar Series, was created to show how SEAs can use the new Strategic Communications Toolbox to develop and enhance strategic communication plans and improve their communication practices.  Each webinar provides an overview of one or more modules from the toolbox and their supporting tools and features communication strategies from practitioners in the education communication field.

Webinar 1,” It’s all about the plan, goals, and getting the message right!” covers the first three modules of the toolbox and features Melissa McGrath, Director of Communications for the Council of Chief State School Officers.  This webinar focuses on creating a strategic communications planning team, translating goals into actions, and crafting key messages around goals.

Webinar 2, “Talk, Talk, Talk! Effective Communications” covers modules four and five on internal and external communication strategies and features Kimberly Friedman, the Communications Director for the Arkansas Department of Education and Kerri White, Arkansas and Louisiana Technical Assistance Coordinator, South Central Comprehensive Center (SC3). This webinar focuses on creating internal and external communication processes.

Webinar 3, “Making It Work. Implementing your strategic communications plan" covers module six of the toolbox and features Commissioner Randy Watson from the Kansas Department of Education and Denise Kahler,  Kansas Department of Education Director of Communications and Recognition Programs. This webinar focuses on implementing and refining a communication plan through stakeholder engagement, partnerships, and a continuous process.

The BSCP Center is funded by a cooperative agreement (#S283B120042) between the U.S. Department of Education and Edvance Research, Inc., a wholly owned subsidiary of Westat. The findings and opinions expressed herein are those of the author(s) and do not necessarily reflect the policies of the U.S. Department of Education.

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